We are proud to announce the launch of SmartMagento, your premier choice for Magento technology, design and e-marketing services. After several months for preparation, we are happy to release our first pack of 10 themes giving a wide range of choices to build your online business in a matter of minutes.
GET A 25% DISCOUNT on any themes you purchase from SmartMagento!
Simply use coupon code “launch25off” when you checkout.
This offer is valid until 31/01/2010 only so SHOP NOW!
Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but it’s also a handy tool for keyword research.
A swipe file in the advertising / copywriting world is a collection of tested and proven headlines and other creative. The swipe file is used as a reference and inspiration for campaigns and copy. An email headline swipe file is handy for online retail marketers, especially when split testing “strategies.”
I thought I’d get you started with your own email headline swipe file, taking inspiration from 9 Proven Headline Strategies, a guest post to Copyblogger by Dean Rieck of Direct Creative. Dean provides 9 kinds of headlines and the pros / cons of each type. I’ll highlight the first 8 here, as the last one is tough to do in retail and in my opinion is more suited to direct sales landing pages.
It’s no secret that required registration lowers conversion rates for ecommerce checkout. According to Forrester Research, one in four customers will leave a site if asked to register before purchasing.
Why would it be any different when it comes to product reviews? Most retail sites require registration before submitting a review. How many words are being left on the table?
Part 3: Export Magento Products into Google Base
Google Base is a fantastic tool and should never be underestimated. If you don’t know what Base is – it is a database where users can upload data feeds of products, blog posts, reviews, jobs, hotels, you name it… On occasions, Google will supplement their usual search results with results from Base.
Part 2: Clicktale – Record User Actions and Mouse Movement Videos on Your Site
We all know that most people back in the day used to design websites with the user being nothing more than a distant thought. Now however, the User Centred Design approach is common-place in every design agency – and these companies use a plethora of tools in order to reach the promised land of perfection.
Magento is a powerful platform, but there are several free or low-priced tools on the internet which can be downloaded in order to save time and enhance your understanding of Magento. We’ve provided a list of them below, and we hope you’ll find them incredibly useful!
Part 1:
Magento Themes – Getting to the Core of CSS
Development on Magento has continued again, and this week I’ve been changing a lot of niggly design elements, including adjusting the Cascading Style Sheets, which help to create the overall look and feel of the web-site.
We have developed the Paypal Website Payments Pro (UK) module for Zencart 1.3.x which gives you a new, easy way of accepting online credit card and paypal payments without going through a gateway or setting up a merchant account.
Continue reading »
The Oscommerce team has updated the current release of oscOmmerce 2.2 with a new release titled osCommerce Online Merchant v2.2 Release Candidate 1. This is primarily a bug fix release for the 2.2 series and will be the last release made before the 2.2 release series is finalized. They are currently in the process of certifying the payment modules included in this release which will be the only change for the final osCommerce Online Merchant v2.2 release planned in the coming weeks.No major features have been introduced with this release candidate as our development efforts are focused on the upcoming 3.0 release, but does include the following changes:
Many of you who run a store with a large number of products and customers or after adding a few contributions, often complain about the store performance. This is due to the fact that the clean version of oscommerce is not optimized. And of course, your customers can’t wait for a page that takes 10 seconds or more to load. So this article will hopefully give you a few ideas, based on our experience and also contributions from the oscommerce community users. Here goes some tips we compiled:
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