Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but it’s also a handy tool for keyword research.
A swipe file in the advertising / copywriting world is a collection of tested and proven headlines and other creative. The swipe file is used as a reference and inspiration for campaigns and copy. An email headline swipe file is handy for online retail marketers, especially when split testing “strategies.”
I thought I’d get you started with your own email headline swipe file, taking inspiration from 9 Proven Headline Strategies, a guest post to Copyblogger by Dean Rieck of Direct Creative. Dean provides 9 kinds of headlines and the pros / cons of each type. I’ll highlight the first 8 here, as the last one is tough to do in retail and in my opinion is more suited to direct sales landing pages.
It’s no secret that required registration lowers conversion rates for ecommerce checkout. According to Forrester Research, one in four customers will leave a site if asked to register before purchasing.
Why would it be any different when it comes to product reviews? Most retail sites require registration before submitting a review. How many words are being left on the table?
Part 3: Export Magento Products into Google Base
Google Base is a fantastic tool and should never be underestimated. If you don’t know what Base is – it is a database where users can upload data feeds of products, blog posts, reviews, jobs, hotels, you name it… On occasions, Google will supplement their usual search results with results from Base.
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