Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but it’s also a handy tool for keyword research.
A swipe file in the advertising / copywriting world is a collection of tested and proven headlines and other creative. The swipe file is used as a reference and inspiration for campaigns and copy. An email headline swipe file is handy for online retail marketers, especially when split testing “strategies.”
I thought I’d get you started with your own email headline swipe file, taking inspiration from 9 Proven Headline Strategies, a guest post to Copyblogger by Dean Rieck of Direct Creative. Dean provides 9 kinds of headlines and the pros / cons of each type. I’ll highlight the first 8 here, as the last one is tough to do in retail and in my opinion is more suited to direct sales landing pages.
Categories
- E-Commerce Marketing (2)
- E-Commerce News (1)
- Features (1)
- Magento News (4)
- Optimization (1)
- Oscommerce (2)
- Payment Modules (1)
- Paypal (2)
- Smart News (6)
- Smartors The Secret (1)
- SugarCRM (1)
- Zencart (1)
Recent Comments